Mission: To present a collection of Herschel products that would be suitable for a quick trip.
Concept: A fun quick trip featuring real friends that shows the vibe of being young and carefree. The product agnostic campaign focuses more on the emotions and lifestyle of the Herschel customer.
Art Director: Leon
Photographer: Stephen Wilde
Videographer: Hayden Rensch
Copywriter: Mia Glasspell