Mission
To successfully launch and introduce our new Hardshell Luggage with a lifestyle-driven / fashion campaign.
Concept
Travellers, not Tourists. We travelled to Vietnam to document the genuine interactions with the locals, while showcasing the new products in use.
Team
Art Director: Leon
Producer: Jessie Teng
Photographer: Stephen Wilde
Videographer: Hayden Rensch
Designers: Carl Gonzaga, Yong-Hee Kim, Jeanne Pineda, and Jordan Kidd
Copywriter: Mia Glasspell