Mission
Brand campaign to change the perception of Herschel as a wanderlust travel brand. We want to position ourselves differently than our competitors in a witty narrative that speaks to our target market of young travellers.
Concept
Life’s a trip. We want to celebrate the in-between moments of travel, and recognize that travel is about experience and not the destination.
We have a story about our hero rushing to go to her next stop in the elevator, but her elevator ride gets extended with different personalities.
We built a world with all the characters involved, where you developed short stories with each of the cast members that were used for web, digital, and print assets.
Team
Art Director: Leon
Producer: Jessie Teng
Photographer: Stephen Wilde
Videographer: Hayden Rensch
Designers: Carl Gonzaga, Yong-Hee Kim, Jeanne Pineda, and Jordan Kidd
Copywriter: Mia Glasspell