Mission: To introduce Herschel’s summer festival collection, without explicitly communicating that the products are related to outdoor music festival due to Covid-19.
Concept: “Free to Move” captures the essence of summer, and the ability to move handsfree while our youths embrace the season. All the activities we have chosen to showcase has one common theme: Rhythm.
Art Director: Leon
Photographer: Stephen Wilde
Videographer: Hayden Rensch
Copywriter: Mia Glasspell
Designers: Herschel Design Team