The Fergusons Editorial
Mission: To reintroduce and build hype around the release of the Air Jordan 4 “Fire Red” Family Pack.
Concept: Even though these sneakers would have a guaranteed sell-through, we wanted to show our respect to the iconic Fire Red 4’s, by paying homage to the rich history of Air Jordan. We spent an afternoon with legendary skateboarder and streetwear icon, Tony Ferguson and his family, and we asked him what Jordans meant to him.
Role: Art Director, Producer, Videographer.
Photographer: Donnel Barroso.