Release Campaign
Mission: To introduce the new collaboration between Livestock, Arc’teryx, and adidas.
Concept: In order to build a sense of community, we created a fun campaign around the idea of a cross-country trip from Vancouver to Newfoundland. Along the journey, we referenced previous collaborations between Livestock and the brands, as well as landmarks and hidden gems of each city.
In addition, we created more product based visuals using the same element of collage.
Role: Co-Art Director, Production, Project Manager.
Videographer: Jon West.
Product Designer: Owen Parrott.